It has been announced that the Adult Industry Trade Association (AITA) is to be closed down. The committee it seems feels that it is untenable and has been running at a loss since 2010.
After conducting research and feedback from the “Adult” Industry, that is Porn Industry to you and me, 64% of respondents felt that an adult trade association was needed but only 32% believed that AITA was an effective voice for the industry. These figures seem rather damning. Two Thirds believe their should be an association but that the AITA is rather useless actually acting as that association.
The Official AITA statement reads:
“With the limited resources available to AITA, it did not come as a surprise to learn that the majority of current members felt that AITA is underperforming in its provision of key services when considering their relative importance. It is clear that this cannot be addressed without a significant injection of cash. AITA has significantly reduced its running costs over the last three years, however with corresponding decreasing subscriptions it has been running at a significant loss since at least 2010. Due to the lack of ongoing support for AITA from the general UK adult industry, and after much deliberation, the committee believes that it is no longer tenable for AITA to continue after the end of the membership year (March 31st) and all committee members will resign on that date and the company closed down. The committee would like to thank all members for their support over the years. As individuals they will continue to work to support the UK adult industry where they can, offering ongoing advice in their particular area of expertise and continuing to network at adult industry events.”
This is rather interesting as a statement made by the AITA December 12th reads
Trade body AITA has announced that it has appointed Jason Maskell of JCaz as its interim chairman following the resignation of Jerry Barnett. Maskell’s tenure is scheduled to run until the end of March 2013.
A statement on the AITA website, posted 11th December, read: “The AITA committee would like to thank Jerry for all his time and work he has put in to AITA during his time as a committee member and chairman and wish him well for the future and all his does.”
Now those following the Golden Eye International Legal action may not realise that Jason Maskell is also the head of Orchid MG, one of the litigants in the “Speculative Invoicing” action. Orchid MG were one of the Producers added to the action in Golden Eyes Appeal.
On the suggestion of one of the other Producers, I had written to the AITA before Maskell had taken over, and had received an email from the then head (Barnett), that whilst he did not agree with the action, he could understand why it happened, and that they should make the most of what they could do while they could do it. I thought an interesting response.
After Maskell took over in December 2012, and on realising he was one of the Producers added to the action, I thought, “Hmmm, this sounds like a conflict of interest”, I was however misled into thinking that the AITA was a kind of self regulation group who might actually care for innocent people being targetted by Porn Barons and NOT a pressure group for the Porn Industry, my mistake.
I sent an email to the AITA detailing my concerns with the Golden Eye action and received, what to me was no more than a Golden Eye Press release from the AITA, I then sent a second email and got no response at all.
On Twitter this week Maskell attempted to engage me and offered me an interview on camera, using almost word for word, what Terence Stephens of “One Eyed Jack” had offered, I again politely declined, explaining again why I might not want to break rank, namely the fact I have already been threatened with legal action by Golden Eyes previous legal team. After failing to get me to do the interview, I pointed out to Maskell that he had not replied to my last email, and I would rather he did that, He responded by saying he wouldn’t respond as I was “moaning about a court approved action” in my email, by Maskel of the AITA, I thought how odd (and unprofessional), far from moaning I thought I had laid out my concerns in a fairly cogent manner.
Anyhow, I include our email exchange here, just for the record, and would like to just add, that if the AITA are looking for a big cash injection, why on earth have they not asked Mr Ben Dover? Surely he is interested in the Industry that has made him a multi millionaire? No? Oh….
Was I really merely “moaning”, about a legal action I didn’t like?